Antique Motorcycle Club of America
Chapter Event
Imagine cruising 150 miles a day on winding back roads while riding a two-wheel machine built before 1950. The love of vintage motorcycles isn’t nostalgia; it’s a passion for those interested in heritage, machines, adventure, and social bonding.
   There is a dynamic between attendees’ pre-event expectations and the experience of being there. Using the visual language of hand-painted signs like those found on country road garages and fruit stands, the letterforms evoke a familiar sense of the rural experience. The final design effort is evaluated through ethnographic methods through firsthand observation and participation in a community event. Website database registration and pre-event sales combined with event photo documentation allow a small marketing team to measure success while understanding demographic, psychographic, and human-centered behaviors. These tools and methods for conceptualizing, promoting, and managing community participation provided a continuous improvement cycle for future events.
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