Once considered an industry in decline, commercial printing has reinvented and stabilized its role in the marketing lifecycle. Marketers today realize the importance that print integration plays in creating awareness, nurturing influencers, and closing the sale. The award-winning printer Color Dynamics and technology giant Hewlett Packard wanted to demonstrate the next generation of commercial digital printing. Our solution demonstrated hi-res large-format printing capabilities, variable data integration, and other specialty techniques – all wrapped in a strategy that positioned Color Dynamics as a print industry leader.
Illustration: Heads of State
Illustration: Paul Wearing