May&Co. has played a leading role in introducing new printing technologies to our regional market. In one case, Jarvis Press was looking to convince ad agencies, design firms, and their national clients that the Kodak NEXPress was superior in quality to traditional sheetfed printing. Our themed promotions demonstrated the system’s technical abilities by reproducing large format photo imagery with pinpoint clarity. The marketing was so effective in persuading skeptical print buyers that the company immediately installed a second press. That’s right; successful design can quantify significant business decisions by triggering unforeseen demand.
Photography: Andy Anderson
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