DSM "You are the Arts" Campaign
May & Co.’s persuasive communication has not only helped DSM achieve its annual fundraising goals; they exceeded our expectations during a most difficult economic time.” 
– KATE FINLEY,
formerly the Director of Development, Dallas Summer Musicals


The impetus of this engagement was to support the DSM development office on major fundraising campaigns, annual fund drives, fundraiser events, and legacy giving efforts. DSM is the 5th largest presenter of the performing arts in the U.S.
Dallas Summer Musicals, a non-profit organization, has been a performing arts leader in the North Texas area since 1941. The ever-popular company is efficiently run with only a small gap between ticket sales and operational expenses, unlike many performing arts groups. Nonetheless, the annual development goals require key messaging to help secure additional financial support from corporate sponsors, families, and individuals to create outreach and youth programs for the social good.
May&Co. helped DSM reach and surpass its fundraising goals for over seven seasons by producing insightful messaging centered on the power of the performing arts and their influence on our communities, the workforce, and at-risk youth. Research shows that exposure to the performing arts has tangible results with positive impacts, such as improved standardized testing and fostering innovation in the workplace. Our annual fundraising campaigns highlighted upcoming performances, historical data, and the success of current outreach programs.

Key components of our program:
Direct Mail Campaigns
 Event Branding
Donor Gifts and Incentives
Display Banners and Event Signage
Digital Media Library
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