May & Co. led a comprehensive brand initiative for PCServiceSource, sharpening its market positioning and visual identity to meet evolving market demands. The brand ethos—“Right Part, Right Now”—was penned and seamlessly woven into the company's DNA, fueling unified messaging across corporate literature, global trade advertising, and digital migration.
Corporate capabilities collateral: Photo-collage by John Still
As Paul Klotz, then Vice President of Marketing, noted: “To be able to rely on one agency for such a broad range of competencies is not only cost-effective and efficient, but it lends a cohesiveness to our efforts that cannot be duplicated using multiple agencies with individual strengths.”
World-wide trade advertising campaign
Alongside brand strategy, May & Co. executed a rigorous information architecture overhaul and helmed UX design for PCWin, the company’s premier e-commerce platform. This strategic redevelopment received industry-wide recognition, with PCWin named among CIO Magazine’s Top 50 Worldwide e-Commerce Applications.
PCWin an award-winning UX/UI design