Texas Fandango Event Branding
Antique Motorcycle Club of America Regional Chapter Event
The Texas Fandango is a regionally organized event hosting antique motorcycle enthusiasts from around the U.S. and Canada. The non-profit organization commissioned May&Co. to first observe, then conceptualize and conceive themed event branding to promote the event. First-hand observation of the broad audience demographic, niche subject matter, and knowledge of the vernacular aesthetic informed the design process to help contextualize more effective communication. 
In just four years, the popularity soared, attracting more than 4,000 annual attendees who experienced three days of racing, exhibitions, workshops, and a massive swap meet. Notably, the event has also brought substantial economic rewards to the City of Fredericksburg, Texas.
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