Visual Information Design Association of Korea
Invitational Poster Exhibition
The poster above was designed at the invitation to participate in the VIDAK international poster exhibition. My professional experience consulting with U.S. construction companies such as Turner, Landmark Systems, and HWH1887 gave insight into the significance of green building initiatives. By reducing complex ideas through combinational imagery and a familiar yet distinctive color palette, the poster helps viewers make quick positive associations that are memorable and effective visual communication. I use this example to demonstrate teachable concepts within the creative process, including; reductive thinking, forced connections, color theory, and digital texture making.
The Build Green poster won a Silver Medal in Graphis Posters 2020.
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