This engagement focused primarily on website design for membership development. The services included planning, designing, and implementing a commercial-grade content management system (CMS) to accommodate authorship among multiple content contributors within the organization. The non-profit club occupies a City of Dallas-sponsored facility at White Rock Lake in East Dallas. The White Rock Boathouse is focused on youth crews from several local high schools and sponsors regional competitive rowing events. The effort helped White Rock Rowing surpass its goal and achieved a 391% increase in membership upon launching the site.