Time to market is a critical factor in business. Deploying a new name, brand identity, and informational website helps business leaders respond quickly to customer demands and challenge competitors. 

The regional accounting firm of BKM Sowan Horan retained May to name and advise on the brand strategy for their new business consulting alliance, Visorie. The effort enabled leadership to establish credibility, secure appointments, and form critical relationships.
May&Co. also played a crucial role in assisting BKMSH in strategically communicating its market-facing brand promise, effectively aligning its professional focus with key business sectors. After being courted by national firms looking to grow in the regional market, the firm successfully combined with accounting juggernaut CohnReznick.
Layout of booklet
Illustrations: Jim Frazier
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