Growth by acquisition can look good on a corporate spreadsheet, but getting various business units to perform as a collective brand can be challenging. HWH 1886 had such a challenge as a contender in the construction, fulfillment, and store fixtures businesses. Their executive team hired May&Co. to help conceptualize a strategic roadmap to communicate a more holistic vision for the company’s evolving business.
The Plan, Build, Deliver positioning framework translated well into each operating division’s message to critical markets. Each sub-brand could then highlight essential business points that resonated with customers through targeted national trade advertising.
