Isom, Boyle & Smith were early pioneers in disability management. To persuade employers and insurance companies to utilize their services, the firm asked May&Co. to present a compelling story. The narrative highlights the all too familiar tale of employees injured on the job trying to return to work. The message of early intervention, therapy, and counseling combined with visual metaphors helped make the firm’s case for new business. The firm quickly grew to become a significant competitor in the Pacific Northwest.