When we worked with PageNet, the company was building its nationwide network. PageNet looked to May&Co. for assistance to address the many marketing communications challenges they faced. PageNet’s primary objective was to create an image as a national communication provider. The company was no longer a group of small regional paging companies. Still, it was evolving into a major communications player, capable of providing mission-critical services to the Fortune 500 and other corporate prospects. PageNet also needed support and training programs for its national sales force.
May& Co. created and produced the company’s consumer, major account, retail, investor relations, and employee relations communications and brand management programs. PageNet grew from 15 locations regionally, to more than 76 offices nationally within five years. PageNet rapidly became the largest independent telecommunications network in the United States, growing from 250,000 subscribers to more than 10 million during our relationship, ultimately obtaining over $500 million in annual revenue.
Key components of our marketing communications program include:
Designed and managed the public company’s annual reports
Major account sales communications for corporate prospects
Consumer marketing materials for product introductions
All retail product packaging
Development and ongoing management of local and regional territory collateral for more than 76 markets nationwide
National sales force training guides
Internal employee newsletters
